Share Density of Meaning in Autogenic Value: A manifesto for better understanding consumer experiences, Part One This manifesto was developed without traditional research, case studies, interviews or surveys. For this reason it may be laughed at and regarded as irrelevant by most who read ... Continue Reading
"There is more than one way to burn a book." -Ray Bradbury Continue Reading
Share The only way to build a strong, lasting relationship with consumers is to communicate. With the rise of social media outlets online, many brands believe they are communicating with their customers by tweeting about their latest product or feature. Maybe they post links to rave revie ... Continue Reading
Share This article is intended to address two questions. First, do ambiguous target products create different buying experiences than well-defined product categories? In other words, does the average consumer have sufficient previous experience with the target category to make a buying dec ... Continue Reading
Share How does a consumer make a purchase decision when comparing two similar products from separate, competing brands? We have to assume that the products were not released simultaneously, resulting in an early entrant and a follower brand. The early adopter has clear advantages because c ... Continue Reading
Share Read the full article here Africa and its many third-world countries have a unique opportunity to capitalize on the effects of globalization, while manipulating it to provide a powerful architectural identity. A truly Afrocentric architectural theory would also have the potential to ... Continue Reading
Share What is it about coloring books when we’re young that make us scribble all over the page without regard for the lines that clearly define boundaries and guides? On those monochrome pages, how did we decide what color of crayon to use on the sky, trees, or dinosaurs. In my own ... Continue Reading
Share The term “usability” means more than “being able to use” a product. For designers it means taking a user-centered approach to the design process. It is essential that designers consider research, feedback, and longevity at every point in the process. These f ... Continue Reading
Share I’ve been reading a lot about User-Interface design lately, but nothing has come close to being as sophisticated and informative as Edward Tufte’s book, Visual Explanations. Most of the following is taken from his chapter on visual confections. The text is reproduced he ... Continue Reading
Share This is the final post in a series of three posts on Stimulating the Global Brain for Self-Generating Spectacles. This section wraps the argument for exploiting the creative power of the Global Genius and summarizes the key points within the system and process for achieving self-ge ... Continue Reading
